What is underwriting?
Raw 100.5 operates as WPVC-LP, licensed by the FCC to the Big Hands Helping Little Hearts Foundation, a nonprofit organization. The station is noncommercial, so it does not run ads. Instead, local businesses and organizations support the station through underwriting and are thanked online now and on the air once broadcasting begins.
Underwriting announcements begin once Raw 100.5 starts broadcasting; nothing is charged before then.
Spanish-language underwriting acknowledgments are accepted. The same FCC rules apply.
Start the online acceptance form
What Raw 100.5 offers Jackson
Raw 100.5 is a local station for Jackson, Tennessee, with local news, talk, soul & R&B, and a place for the community to be heard — on 100.5 FM and online.
Underwriting here is community support, not advertising. Your name reaches neighbors who tune in because the station is theirs: raw, uncut, truthful and rooted in Jackson. Here is what that means in plain terms, with no inflated numbers.
Reach, honestly
Raw 100.5 is a 100-watt low-power FM (LPFM) station. An LPFM signal is local by design. It is built to serve Jackson and nearby parts of Madison County and West Tennessee, not an entire region. Listeners outside the signal area will be able to follow along through the station’s online stream.
Who listens
Raw 100.5 is made for community-focused listeners: families, local business owners, and members of church and neighborhood groups who want local news, straight talk and soul music from a station that sounds like home. We describe our audience in plain words and will not quote listener numbers until the station can document them.
On-air mentions
Once broadcasting begins, each underwriter’s acknowledgment will air as a short, written-to-FCC-rules mention. It can include your sponsor name, your business or organization name, a neutral, value-neutral tagline describing what you do, your location, and a website or phone number. Under 47 CFR § 73.503, acknowledgments do not include prices, discounts, calls to action, or qualitative or comparative claims.
Your name on the Sponsors page
Every underwriter is listed on the station’s Sponsors page with your name, location, website or phone, and a neutral description of what you do. Higher levels also carry your logo and a link, as shown in the levels below.
Newsletter inclusion
The Raw 100.5 community newsletter launches with the station, for Jackson neighbors, station supporters and underwriters. It is planned monthly and carries station news, upcoming shows and schedule changes, and community events. A thank-you section lists underwriters by level; higher levels get a featured mention with logo and a neutral description. Sponsor mentions follow the same FCC-safe style as on-air acknowledgments: name, location, a neutral tagline and website, with no prices or calls to action. Sign-up will be in the footer box once it is connected.
Community event tie-ins
Underwriters can be recognized at station events and community broadcasts, as the level allows. Event dates can also be shared on the station’s community events calendar, and dated event announcements are available as their own one-week level.
Please note: WPVC-LP is building toward broadcast. On-air acknowledgments will air once broadcasting begins. Until then, your support is recognized on this website.
Why your support matters
A nonprofit-owned station
Raw 100.5 operates as WPVC-LP, licensed by the FCC to the Big Hands Helping Little Hearts Foundation, a nonprofit. It is a noncommercial station, so it does not sell advertising and relies on underwriting and donations.
A local Jackson voice
The station is based in Jackson and focused on Jackson and Madison County: local headlines, local weather and local announcements that national services do not carry.
What underwriters receive
On the air
On-air acknowledgments that thank your organization by name, written to FCC noncommercial underwriting rules. They will air once broadcasting begins.
On the website
Your name and logo on the Sponsors page, with your location, website or phone, and a neutral description of what you do.
Newsletter and events
Your organization is thanked in the Raw 100.5 community newsletter (planned monthly), listed by level, with a featured mention and logo at higher levels. You are also recognized at station events, as the level allows. See the levels below for what each one includes.
Show association
Support can be tied to a program, with a “Supported by” credit on that show’s page and an acknowledgment for that show. Sponsors choose their own show slots when they sign up (see the list below), subject to availability.
Shows available for underwriting
Every show on the station schedule is open for underwriting, subject to availability. You choose your own show slot(s) when you sign up, in the sign-up step right after you pick a level. The number of shows depends on the level:
- The Morning Show with Chris Morgan — Mon–Fri, 6 AM – 10 AM
- Lunch Break Soul — Mon–Fri, 10 AM – 1 PM
- The Truth Talk Hour — Mon–Fri, 1 PM – 3 PM
- The Drive Home — Mon–Fri, 3 PM – 7 PM
- The Raw — Mon–Thu, 7 PM – 8 PM
- Quiet Storm Jackson — Mon–Fri, 8 PM – 11 PM
- Overnight Music — Daily, 11 PM – 6 AM
- The Raw: Raw & Uncut (extended edition) — Friday, 7 PM – 8 PM
- Weekend Mix (Host Wanted) — Saturday, 6 AM – 12 PM
- Local Artists Hour — Saturday, 12 PM – 1 PM
- Weekend Mix (Host Wanted) — Saturday, 1 PM – 6 PM
- Evening Soul & R&B — Saturday, 6 PM – 11 PM
- Sunday Morning Inspiration — Sunday, 6 AM – 12 PM
- Sunday Mix — Sunday, 12 PM – 6 PM
- Gospel at Six — Sunday, 6 PM – 7 PM
- Sunday Evening Soul — Sunday, 7 PM – 11 PM
- Title Partner: 2 to 6 shows
- Multi-Show Partner: 2 to 4 shows
- Station Champion: 1 to 2 shows
- Show Sponsor: exactly 1 show
- Community Partner: run of schedule; optional preference for up to 1 show
- Neighbor: run of schedule; optional preference for up to 1 show
Picks are requests, subject to availability; the station confirms your slots in writing. On-air acknowledgments never mention prices or levels.
Every underwriter or donor, at any level, is automatically a sponsor and is recognized on the Sponsors page. Being named shows your support for local community radio.
Reach — the verifiable facts
- Frequency: 100.5 FM, FCC call sign WPVC-LP, facility ID 788079 (FCC record).
- Power: a 100-watt low-power FM station (FCC class LP100), serving Jackson, Tennessee.
- Area: Jackson and nearby Madison County, Tennessee.
- Online: listeners will also be able to tune in through the station’s online stream. The online stream link will be posted here when the station launches.
- Audience: community-focused listeners, including families, local business owners, and church and neighborhood groups. (No listener counts or coverage-mile claims are made until the station can document them.)
Underwriting levels
| Level | Cost | Includes |
|---|---|---|
| Title Partner | $1,500/mo or $16,500/yr; 2-year term $15,000/yr | 50 acknowledgments/wk, the highest of any level, with top-of-the-hour placement across multiple dayparts (for example the Morning Show, The Drive Home and weekend shows, subject to availability) once broadcasting begins; multi-show association; featured home-page placement with logo; top placement on the Sponsors page with logo and link; newsletter feature, as the newsletter allows; recognition at station events and community broadcasts; optional “Supported by” credit on a flagship show page; Spanish-language acknowledgments available; on-air acknowledgments carry only name, business, a value-neutral tagline, location, and website or phone (FCC 73.503), with no calls to action |
| Multi-Show Partner | $1,000/mo or $11,000/yr; 2-year term $10,000/yr | 40 acknowledgments/wk across several shows; home-page logo; recognition at community broadcasts |
| Station Champion | $500/mo or $5,500/yr | 25 acknowledgments/wk; home-page logo; show sponsorship; event mentions; newsletter |
| Show Sponsor | $250/mo or $2,750/yr | 15 acknowledgments/wk including the sponsored show; logo on that show's page |
| Community Partner | $150/mo or $1,650/yr | 10 acknowledgments/wk; logo + link on Sponsors; monthly social thank-you |
| Neighbor | $75/mo or $825/yr | 5 acknowledgments/wk; name + link on Sponsors |
| Event Announcement | $150 one-time, one week (3 a day for 7 days) | Dated event info only |
Nonprofits get 20% off. The annual price gives one month free (12 months for the price of 11). Prices appear on this website only; on-air acknowledgments never mention prices or levels.
Sign up to underwrite Raw 100.5
What the FCC lets us say
LPFM stations are governed by 47 CFR § 73.801, which applies the noncommercial educational FM rules in 47 CFR § 73.503, and by the FCC’s 1986 noncommercial underwriting policy notice. In short, an acknowledgment may identify the supporter but may not promote it.
Announcements may say
- Business name and logo
- Location or address
- Phone number
- Website
- Years in business
- A value-neutral description of products or services
- Brand or trade names
Announcements may not say
- Prices or price information
- Discounts or “free” offers
- Calls to action (for example “call today,” “stop by,” “visit”)
- Qualitative or comparative claims (for example “best,” “affordable,” “#1”)
- Anything urging listeners to buy
Not allowed on air — examples
- “Call now!”
- “20% off this week”
- “The best barbecue in town”
- “Free estimates”
- “Stop by today”
Real sponsor example
Timing, contact and taxes
- Contact: contact the Raw 100.5 underwriting team through the inquiry form below. We reply within one business day.
- Copy deadline: acknowledgment copy is due 7 days before the start date.
- Taxes: support may be deductible; consult your tax advisor.
Refunds and cancellation
- Nothing is charged before broadcasting begins. Underwriting announcements start once Raw 100.5 starts broadcasting.
- Cancel any time with 30 days’ written notice. Your support continues through the end of the notice period.
- Unaired prepaid announcements are refunded pro rata. If you paid ahead for a term, you get back the part that has not aired.
- Copy that does not meet FCC rules: the station may decline or edit acknowledgment wording. If we cannot agree on compliant wording, the affected unaired announcements are refunded.
- Event announcements that have not aired are refunded in full.