Halloween spending is projected to hit a record again this year, but in Jackson, rising prices are making some households think harder about what they put in the candy bowl.
The national numbers
WBBJ-TV, citing the National Retail Federation, reported that Americans are projected to spend a record $13.5 billion on Halloween this year, and that 96% of holiday shoppers are expected to buy candy. Consumers are expected to spend more than $4 billion on candy alone. Costumes make up the largest chunk of Halloween spending, at $4.4 billion nationwide.
Worth it, for many
Most consumers told WBBJ the extra cost is worth it for a holiday that lifts spirits. One local shopper named Michael said his household sees "hundreds of kids" each year, so they plan months ahead. "Candy is very expensive but it's worth it," he said.
Trade-offs at home
Other people are making different choices. Some are cutting back on decorating or on handing out candy because they need to prioritize an already tight budget. Another local shopper said neighbors who once bought plenty of candy are scaling back, pointing to prices of about $20 a bag and noting that people "have to budget especially and compete with gas prices and everything now too."
The national figures suggest that, on balance, Halloween remains a priority for most households, even as the cost of treats rises. For families on tight budgets, though, the holiday increasingly competes with fuel, groceries and other essentials.
Sources: WBBJ-TV, National Retail Federation