Madison County Mayor A.J. Massey and Jackson Mayor Scott Conger jointly recognized Home Instead's Be a Santa to a Senior program with a mayoral proclamation this week.
The private ceremony was held Nov. 4 at Home Instead in Jackson and highlighted local partners who help older adults feel remembered at Christmas.
The effort has run for more than a decade across West Tennessee. Organizers said last year's drive helped more than 120 seniors.
Melanie Davis, business development manager at Home Instead, said Christmas is about making people feel seen and valued, not only about gifts.
Davis told WBBJ she hopes the mayoral recognition encourages more people to take part this season.
Supporters can choose a senior's name and wish list from the Christmas tree at Home Instead beginning Nov. 3. Gifts are due back by Friday, Dec. 4.
Bryson McQuiston, owner of Home Instead, thanked both mayors and community members who help older adults know they have not been forgotten.
Program leaders said senior veterans remain a special focus of the holiday outreach.
Local officials framed the proclamation as a nudge for Jackson and Madison County residents to join the annual effort before the December deadline.
Community readers following the story through local and national outlets will see updates as officials release more verified detail.
Editors will continue tracking primary reporting rather than unverified social media claims circulating around the headline.
West Tennessee audiences following Raw 100.5 coverage will get additional context as the situation develops through the weekend.
Sources: WBBJ; Home Instead; City of Jackson; Madison County